The Federació del Comerç de Llíria presented yesterday, at the Multipurpose Center, the third edition of the gastronomic campaign “L’ Esmorzaret Llirià”. The event was attended by the mayor Joanma Miguel, the president of the Unió Gremial and the local trade association Juan Motilla, and the councilor of Commerce Mª José Llopis.

A total of 8 local catering establishments will offer special sandwiches for lunch from July 1 to September 30. This gastronomic offer can be found in the Cafeteria El Clarín, APTC Bar, Bar Dos Rodes, Bar La Café, Bar Me Da Igual, La Taula de Llíria, Les Termes Gastrobar and Tasca Ca Pep.

These locals will make available to the customer innovative creations made with traditional products, artisan, organic and purchased in food stores in Llíria. In addition, with their culinary skills participate in a contest in which an expert jury will choose the best “esmorzaret llirià” 2023.

At the presentation ceremony, Mayor Joanma Miguel announced that the City Council “will launch a new campaign of trade vouchers that was so successful and that will include this time also the hospitality sector, to continue promoting consumption in all commercial areas of our municipality”.

The president of the Federació del Comerç de Llíria, Juan Motilla, said “the importance of the link between traditional trade and hospitality as an economic engine of the town. Therefore, this campaign aims to enhance synergies between the two sectors and is a great promotion of its values, which places us as a benchmark at the regional level.

For his part, the Councillor for Commerce, Mª José Llopis, stressed that such initiatives “helps to boost commercial activity in our city and put in value all its offer, so the Federation will always have the collaboration of the Consistory to develop these actions that boost our economic prosperity”.

This initiative (https://esmorzaretlliria.com/) is supported by the City Council of Llíria and the Unió Gremial, and sponsored by Provea, Caixa Popular, Chovi, Bodegas Vegamar, Infotúria, Casalla El Faro de Cullera and Bodegas Coviñas.